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The Priority Boxes Art Project Takes Times Square

Updated: May 23, 2023

The Times Square Billboard Premier Event - Monday June 18, 2012

Franck de Las Mercedes’s The Peace Box was been selected to be exhibited in one of the most iconic locations in the world. As part of "Art Takes Times Square", a massive, global art project curated by the Times Square Alliance and Chashama, The Priority Boxes made their big screen debut - on 9ft x 12ft LED screens!

Hosted by Questlove of the Roots | Special Performance by Twin Shadow / Working in concert with the Times Square Alliance and Chashama, Artists Wanted has produced this event which celebrates art in Times Square.

The Priority Boxes Art Project is a public art project that seeks to initiate dialogue on peace, challenge people to reconsider their ability to influence change and question the fragility, value and priority given to those concepts. Franck de Las Mercedes sends abstractly painted, seemingly empty boxes to anybody, anywhere in the world, for free. Each with labels that read "Fragile Contains: Peace, Love or Hope". Each box, sent by mail to anyone who requests one, is both a canvas for a unique abstract painting and a platform for communication through art.

A mixture of art and activism, the boxes are sent free to convey that something of such priority as peace should not have a price and that art can be both inclusive and accessible to all. From his small New Jersey studio, the artist has sent over 10,600 boxes around the globe, to countries in every continent.

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